The French charity the Mimi Foundation told 20 cancer patients they would give them makeovers. All that was required of them was to keep their eyes closed to make the reveal more exciting. The patients expected that when they opened their eyes, they would look beautiful — but they got something else completely.
Disabled mannequins will be eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modeling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.